Writing for Digital Media Blog #6
Sundance Film Festival http://www.sundance.org/festivals/sundance-film-festival/ Since participating in the Roger Ebert young writers for the Arts program at the Fall 2016 Hawaii International Film Festival I have decided to seek out and attend as many different kinds of film festivals that I can afford to (both time and money will be the main factors preventing from going). Though I have really only just started my research I am most interested in attending The Sundance Film Festival. I would often decide to watch film if it had any sort of affiliation with Sundance, mainly because it is has a great reputation for showcasing quality independent films. The Sundance Film Festival is actually just a program of the Sundance Institute. The concept for Sundance came about in 1978 when the head of Robert Redford’s company “Wildwood”, Sterling Van Wagenen. The initial idea for the festival was to showcase American made films only, and to highlight the potential of independent films, but mainly it was to promote and attract more filmmakers to Utah. So from 1978 – 1991 the festival was known as Utah’s US Film Festival. There was a company re-branding and marketing transition from the US Film Festival to the Sundance Film Festival and this was managed under the direction of Colleen Allen. There were many factors that went in to the success of the festival in Utah, although nothing quite as beneficial as having Robert Redford’s name associated with the festival. He is and well-known and respected actor and Utah is also where he lived at the time. The Festival was officially named the Sundance Film Festival in 1991 and it was named after Redford’s character from Butch Casidy and the Sundance Kid (1969). It has now grown in to a lucrative corporation and institution. There is the original festival in Utah, but it has also expanded to two international festival locations: The Sundance Film Festival London and The Sundance Film Festival Hong Kong.
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AuthorNicoleRoseAnna an Aquarian, middle child, grand-daughter, sister, aunty, cousin and niece. On the road to becoming a Sociologist specialising in Film & Television. Archives
December 2016
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